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CWB Franchise Finance partners with Prime Capital Investments

CWB Franchise Finance, a CWB Financial Group partner company, is proud to announce a partnership with Prime Capital Investments Inc. that provides the company $6MM to structure term debt and recapitalize its shares. The deal was facilitated by the relationship established between CWB and Raimondo Messina, CPA, CA, from Dream Hospitality Group. The deepened relationship between CWB and Raimondo Messina, as well as CWB’s growing involvement in the craft beer and beverage space, led to the agreement with Prime Capital.

“This deal is an example of CWB’s ability to deliver personalized financial solutions to clients through complex scenarios involving numerous stakeholders in a very specialized sector of hospitality,” says Dimitri Mazur, Senior Manager, Restaurants, CWB Franchise Finance. “While we know that the competitive terms of the deal are important in any agreement, the deal could not have been completed without our longstanding relationship with industry leaders like Raimondo Messina.”

“Elevating our partnership with CWB owes to the value of their knowledge and expertise in the hospitality and beverage industry,” says Raimondo Messina, who also serves as VP, Finance for Prime Capital Investments Inc. “Their ability to tailor the terms of this structured term loan shows that we have a true partner in Canadian hospitality that has only strengthened as we continue to grow.”

“Growing Prime Capital Investments and our beverage line with our new partners was made possible by CWB’s specialized financing expertise,” says Olivier Primeau, President of Prime Capital Investments Inc. and the entrepreneur behind the immensely popular Beach Day Every Day alcoholic beverages. “A financial partner like CWB, with their 20-plus years of experience partnering with the restaurant, brewing and hospitality industry, is essential to the success of our business.”

For further information:
Marcus Miller, Manager, External Communications
[email protected]